Hamish Cramer

Business Coach & Strategic Advisor

For ambitious entrepreneurs who need clarity on the business, the strategy and themselves.

With nearly two decades of experience across business, marketing, operations and personal development, Hamish helps founders simplify what feels complicated, see what they may be missing and make clearer decisions about what comes next.

Hamish Cramer photographed in a dark studio.

The problem


Big vision can get messy.

Sometimes you don't need more information. You need someone who can help you see the situation clearly.

Once you've been in business for a while, the problem usually isn't a lack of ideas. It's often the opposite.

There are opportunities, clients, team members, marketing decisions, financial decisions and new directions constantly competing for your attention. You can normally figure things out, but eventually you become too close to the business to see it objectively.

You might be wondering what to focus on next, whether an offer still makes sense, if you need to hire, whether your marketing is actually the problem, or whether you're simply getting in your own way.

Hamish Cramer

The role


An experienced mind in your corner.

Hamish works privately with ambitious founders and entrepreneurs as a coach, sounding board and strategic advisor.

His role is to help you step outside the noise, work out what is actually happening and turn big ideas into practical decisions and clear action.

The conversation might be about marketing, systems, team, money, operations, leadership or growth. It might also become obvious that what looks like a business problem is being driven by something deeper, such as avoidance, confidence, identity or a decision you already know you need to make.

Hamish works with both.

Where the work happens


Business. Leadership. Self.

Business

Strategy, marketing, sales, operations, systems, technology, offers and growth.

Leadership

Decision-making, focus, team, accountability, communication, confidence and direction.

Self

Identity, patterns, blind spots, purpose, instinct, self-awareness and personal growth.

Because the business you're building and the person building it are never completely separate.

The philosophy


Business will expose you.

Sometimes the business needs to change. Sometimes the leader needs to change. Quite often, both are happening at the same time.

Hamish believes business is one of the greatest personal development journeys you can undertake.

As your business grows, it exposes how you make decisions, how you deal with uncertainty, how you lead people, how you respond to pressure and where you still get in your own way.

It can expose your relationship with money, control, risk, confidence and failure. It can also force you to become more decisive, more self-aware and more capable than you were when you started.

That is why Hamish does not separate business strategy from personal development.

The jaguar


See in the dark.

The jaguar has been part of Hamish's work for many years. For him, it represents the ability to move through uncertainty, see what others miss and remain steady even when the whole path is not visible.

That idea also sits at the centre of how he coaches. Often the biggest challenge in business is not that you don't know enough. You're simply too close to what is happening to see it clearly.

Hamish helps you uncover the real issue, identify patterns or blind spots, simplify what feels complicated and work out what actually needs to happen next.

Experience


Almost two decades in business, with plenty learned the expensive way.

Hamish began his first business in 2008 as a personal trainer before eventually building and running his own fitness studio, Alter Ego. He went from delivering the service himself to managing trainers, clients, systems and the commercial realities of running a business.

He later sold the gym and moved full-time into The Queen of Confidence, the business he has helped build and operate alongside Erika Cramer for more than a decade.

Across those years he has worked across strategy, marketing, Facebook advertising, technology, systems, operations and growth. He now also coaches established entrepreneurs inside The Queen's Table as well as through his private work.

Hamish is also very open about what taught him the most. He has hired the wrong people, lost money, trusted poor advice, misunderstood numbers he should have understood, made marketing mistakes and held onto things longer than he should have.

His experience comes from having been in business long enough to know that the lessons are rarely neat.

Hamish is truly one of a kind. His approach is so different to anyone else I've worked with.
Alisha M — Google review

Ways to work together


Two ways in.

Three months

Private Business Coaching

By applicationFive clients at a time

A focused three-month coaching and strategic advisory engagement for established founders and entrepreneurs who want experienced support around their business, leadership and next stage of growth.

  • Three months of private coaching
  • Weekly or fortnightly sessions, whichever suits how you work
  • Direct access to Hamish between sessions
  • Strategic support across the whole business
Apply for private coaching

Ninety minutes

Business Clarity Intensive

$2,000 AUDBook directly

A concentrated session for one significant problem, decision or opportunity. Bring the mess, unpack it with Hamish and leave with a clearer direction and practical next steps.

  • A short brief beforehand, so Hamish arrives prepared
  • Ninety minutes with Hamish, recorded and sent to you
  • A written summary of what was found and what to do next
  • Follow-up access while you put it into action
Book an intensive

Hamish works with no more than five private clients at one time

Client results


What actually changed.

Every one of these was left publicly on Google. Some have been shortened for length.

★★★★★

I don't know how he does it, but he gets to the root of what I'm going through so quickly … I don't only leave there feeling much lighter but I also have tangible action steps to take me in the right direction.
Venessa AstburyGoogle review

★★★★★

We're really excited to start our journey to bettering our biz (and personal) lives with Hamish. The initial session was mind-blowingly good and opened our eyes to what we didn't know we need to know.
Natalie JarvisGoogle review

★★★★★

Every time I go into a coaching call with Hamish, I'm wondering what we're going to talk about, and why I even booked the call in the first place. But by the end of it my mind has been blown … If you need direction in your life, Hamish is your man!
Tristan CharlesGoogle review

★★★★★

Hamish always gave solid advice, guidance in moving forward and understood me to a tee. His wide skill set and knowledge helped me work through my past, present and future issues.
james griffithsGoogle review

Reviews from Google

Let's talk


You don't have to figure everything out alone.

If you're building something meaningful and want an experienced coach and strategic mind in your corner, Hamish works privately with a small number of entrepreneurs at a time.

Work with Hamish