Hamish began his first business in 2008 as a personal trainer before eventually
building and running his own fitness studio, Alter Ego. He went from delivering the
service himself to managing trainers, clients, systems and the commercial realities
of running a business.
He later sold the gym and moved full-time into The Queen of Confidence, the
business he has helped build and operate alongside Erika Cramer for more than a decade.
Across those years he has worked across strategy, marketing, Facebook advertising,
technology, systems, operations and growth. He now also coaches established
entrepreneurs inside The Queen's Table as well as through his private work.
Hamish is also very open about what taught him the most. He has hired the wrong
people, lost money, trusted poor advice, misunderstood numbers he should have
understood, made marketing mistakes and held onto things longer than he should have.
His experience comes from having been in business long enough to know
that the lessons are rarely neat.